Are scrunchies back in style? Here's why they're trending again

Short answer: yes. But not in the way you might expect. This isn't about a '90s revival or a passing social media trend. Scrunchies are back because people are starting to care more about how their hair feels, not just how it looks. We're choosing comfort over tight elastics. We're paying attention to materials and realizing that something as simple as a hair tie can either protect your strands or slowly wreck them.

And scrunchies? They're the happy middle ground. They hold your style without pulling it out. They look good, feel good, and actually do your hair a favor. Let's break down why scrunchies are trending again and why they're probably here to stay.

Why we're rethinking traditional hair ties

Let's be honest. Most traditional hair ties were never made with your hair in mind. They pull, snag, stretch out, and often break after a few uses. Worse, they can cause hair breakage, dents, and friction that leads to damage over time.

That's why more people are reaching for scrunchies again. Especially ones made from soft fabric, eco-friendly materials, or smooth textures like sleek satin or silk. These kinds of fabrics are easier on your strands and just feel better to wear.

The fashion world approves

You've probably seen them on runways, TikTok tutorials, or casually wrapped around the wrists of fashion influencers. Scrunchies have made a comeback in the fashion industry, not just as a nostalgic throwback, but as a legitimate fashion statement.

Why? Because they're wearable, functional, and match today's focus on comfort, sustainability, and self-care. Add in a few bold colors or unique fabrics, and you've got a must-have accessory that stands out without trying too hard.

The oversized scrunchie is taking over

Standard scrunchies are great, but have you tried an oversized scrunchie? These are the ones you spot in streetwear shots and lazy Sunday selfies. They're bold, fluffy, and double as a fashion statement and a versatile accessory.

Oversized scrunchies give more volume to your updo and hold better for those with super thick hair. They're also a cute way to elevate something simple, like a ponytail or a slicked-back bun, without using clips or harsh elastics. Drowsy's oversized scrunchies are made from padded, high-quality silk and built to support every hair type, without tugging or slipping.

Scrunchies are kinder to your hair

This is the real reason they're having a moment. People are tired of damaging their hair with everyday products. Scrunchies, especially silk ones, reduce friction, breakage, and tension. They're gentle, secure, and actually protective.

For folks with fine hair, curly hair, or just fragile strands, this shift matters. Swapping out tight elastics for the perfect scrunchie can help reduce hair fall, breakage, and those painful snags we've all dealt with. Plus, if you're trying to avoid styling tools and embrace your natural texture, scrunchies can hold your style in place without flattening or creasing it.

They're easy to wear, hard to give up

Here's what makes a good scrunchie stick around: low effort, high payoff. You don't need to watch a tutorial. You don't need heat. You just tie your hair up and go.

They work for buns, half-up styles, messy knots, braids, you name it. Want something that looks effortless but pulled together? A silk scrunchie wrapped around a slicked back bun is it. And since scrunchies are soft and flexible, they're easy to keep on your wrist without digging into your skin.

Hair accessories are finally functional again

This trend isn't just about being cute. It's about comfort, protection, and feeling like you're doing something good for your hair, while still looking good.

That's why more people are switching from elastics to scrunchies made from silk, organic cotton, or eco-friendly materials. Even sleek satin scrunchies offer a smoother hold than regular hair ties, and they're great for sleeping in. You wake up with less frizz, fewer tangles, and your style still somewhat intact.

Scrunchie style is here to stay

Forget the idea that scrunchies are just a throwback. They've grown up, gotten better, and earned their place in your daily routine. The modern scrunchie style is minimal, elevated, and rooted in function. You can match it to your outfit, your mood, or even your skincare routine (yes, matching your hair accessories to your face mask is a thing now).

And they work for literally every situation, whether you're heading to brunch, doing yoga, or just lounging around. One solid oversized scrunchie in your bag and you're covered.

Why Drowsy scrunchies are different

At Drowsy, we created scrunchies with one goal in mind: comfort that doesn't compromise style. Our padded silk scrunchies are designed to protect your hair, stay in place, and feel as good as they look. They're made with 100% mulberry silk, which is naturally breathable and gentle on strands. No pulling. No pressure. Just soft support that works for all hair types.

We've also got skinny scrunchies for smaller sections, braids, or a more minimal look. They're great for short hair or more delicate styling. If you're someone who likes variety, our scrunchie sets give you options to mix and match based on your day or outfit. The pack of six mini scrunchies, with shades like green, midnight blue, and blue belle, is perfect if you want a few easy, go-to staples on hand.

You can sleep in them, work out in them, or wear them out. Whatever your routine looks like, they're a small upgrade with real impact.